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Content / SEO

ZealCBD one of the UK's most trusted online CBD shops.

// The Client

Zeal CBD is one of the UK’s most trusted online CBD shops supplying high-quality CBD products including CBD oil, CBD edibles, CBD drinks and many more.

// The Challenge

ZealCBD are entering a highly competitive vertical and one which is growing in prominence over time. The site had minimal content and no authority, meaning our SEO strategy had to start from the basics.

// The Objectives

  1. Increase the number of users and new users visiting the website.
  2. Increase the site's organic visibility in Google search results.
  3. Showcase the brand's expertise and authority across the site.
  4. Drive traffic towards the category pages to increase sales.
  5. Review the site's internal linking and IA to improve user flow.

// The Solution

  • Optimise the main category pages on the site to improve user information.
  • Improve the sites internal linking structure to ensure it supported our target terms.
  • Set out a targeted outreach campaign to increase the authority of the website.
  • Review the site's technical health including site speed and schema and optimise this.
  • Build out full site keyword mapping file using content gap and competitor research.
  • Reviewed the site's E-A-T and implemented new author and about us pages.

// Results

Working closely with the client, we have achieved the following results...


We began working with Absolute Digital in late 2021 and it's the best decision we've made post-pandemic. They've listening to everything we've had to say and take on board our own KPIs as well as those we work with the Absolute Team towards. We feel incredibly supported and are looking forward to achieving even more amazing results in the future!

Jay Riggs

// Other Relevant Case Studies


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